Today I got an iced mocha from Starbucks with the new logo/branding. I like the simplified look. I believe it's a confident move on Starbucks part to remove the wording. They are saying to the consumer we are confident you know who we are...no words necessary.

 It made me think about my own logo and branding. If I took the words away, would people know who I am and what I do? Something for me to think about and change if necessary.

On a personal note. If my words were few, would people know who I am and what I stand for.

Have a great Thursday!